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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Faculty & research / Insead : working paper series
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of retailing
17
Journal of marketing research : JMR
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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INSEAD Working Paper
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Journal of Consumer Research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Journal of public policy & marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Report / Marketing Science Institute
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International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Foundations and trends in marketing : FTMKT
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Les cahiers de recherche / HEC Paris
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects
Muehling, Darrel D.
;
Sprott, David E.
;
Sprott, David E.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
3
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008128159
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