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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business ethics : JOBE
1,397
Corporate social responsibility and environmental management
605
Journal of business research : JBR
525
Journal of Business Ethics
438
Business strategy and the environment
355
SpringerLink / Bücher
326
Social Responsibility Journal
296
Business & society
290
Journal of business ethics : JBE
264
Finance research letters
260
Journal of advertising research
243
International journal of advertising : the review of marketing communications
224
Journal of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
187
Springer eBook Collection
174
European Journal of Marketing
151
Journal of Consumer Marketing
146
Strategic Direction
140
Cogent business & management
139
Management-Reihe Corporate Social Responsibility
133
International journal of hospitality management
125
Management science : journal of the Institute for Operations Research and the Management Sciences
125
Corporate governance : the international journal for effective board performance
118
Business ethics quarterly : the journal of the Society for Business Ethics
115
Journal of sustainable finance & investment
114
Business ethics : a European review
112
Journal of retailing and consumer services
111
European journal of operational research : EJOR
101
Journal of promotion management : JPM
100
International journal of production economics
98
Technological forecasting & social change : an international journal
96
Corporate communications : an international journal
95
Research in international business and finance
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of marketing
89
Business ethics, the environment & responsibility
88
European journal of marketing : EJM
88
Corporate Governance: The international journal of business in society
87
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ECONIS (ZBW)
172
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1
Corporate social responsibility (CSR) disclosure of
advertising
agencies : an exploratory analysis of six holding companies' annual reports
Waller, David S.
;
Lanis, Roman
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003833484
Saved in:
2
Explicit donations and inferred endorsements : do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Bower, Amanda B.
;
Grau, Stay Landreth
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003892028
Saved in:
3
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
4
Advertising
consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
5
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
6
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
7
A ten-year retrospective of
advertising
research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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8
"Being hooked" by editorial content : the implications for processing narrative
advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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9
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
10
The effect of
advertising
appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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