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The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
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Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung; Suh, Jaebeom; Donavan, D. Todd - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.; Bhadury, Roop K.; Pope, Nigel K. Ll. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
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When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth; Barron, Chris - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800