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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Viral marketing : a large scal...
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Advertising effects
236
Werbewirkung
236
Advertising
108
Werbung
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USA
51
United States
51
Consumer behaviour
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Chang, Chingching
9
Eisend, Martin
7
Burton, Scot
6
Dahlén, Micael
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Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
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Choi, Yung Kyun
4
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
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Yoon, Hye Jin
4
Berry, Christopher
3
Cauberghe, Verolien
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
3
Kim, Jooyoung
3
Li, Hairong
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
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Russell, Cristel Antonia
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Singh, Surendra N.
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Stafford, Marla Royne
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Wright, Scott A.
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Yoon, Sukki
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An, Soontae
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Ashley, Christy
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Bakir, Aysen
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Belk, Russell W.
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Besharat, Ali
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Carlson, Les
2
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Cheong, Yunjae
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
758
SpringerLink / Bücher
377
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
317
Journal of retailing and consumer services
281
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
242
NBER working paper series
237
International journal of advertising : the review of marketing communications
234
Psychology & marketing
221
Journal of marketing management : MM
218
Journal of the Academy of Marketing Science
206
Working paper / National Bureau of Economic Research, Inc.
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
NBER Working Paper
199
International journal of industrial organization
198
Journal of marketing
192
Europäische Hochschulschriften / 5
182
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
164
Journal of marketing research : JMR
159
European Journal of Marketing
156
Journal of promotion management : JPM
147
International journal of internet marketing and advertising : IJIMA
143
Marketing intelligence & planning
129
Marketing letters : a journal of research in marketing
129
The journal of business & industrial marketing
125
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing theory
118
Marketing : ZFP ; journal of research and management
116
Journal of promotion management : innovations in planning and applied research
109
Tourism management : research, policies, practice
109
Economics letters
108
Marketing Intelligence & Planning
108
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1
The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
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2
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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3
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
4
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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5
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
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6
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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7
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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8
State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
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9
When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth
;
Barron, Chris
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
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10
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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