//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Präsentationserfolg in Werbung...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
170
Werbung
170
Advertising effects
105
Werbewirkung
105
Consumer behaviour
35
Konsumentenverhalten
35
USA
26
United States
26
Target group
20
Zielgruppe
20
Computerspiel
15
Video game
15
Creativity
14
Forschung
14
Kreativität
14
Psychology of advertising
14
Research
14
Werbepsychologie
14
Children
12
Kinder
12
Brand image
9
Markenimage
9
Empirical method
7
Empirische Methode
7
Perception
7
Social Web
7
Social web
7
Wahrnehmung
7
Advertising industry
6
Gewalt
6
Green marketing
6
Language
6
Sprache
6
Theorie
6
Theory
6
Violence
6
Werbewirtschaft
6
Öko-Marketing
6
Bibliometrics
5
Bibliometrie
5
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
162
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
171
Aufsatz in Zeitschrift
171
Collection of articles of several authors
9
Sammelwerk
9
Language
All
English
171
Author
All
Eisend, Martin
8
Chang, Chingching
6
Dahlén, Micael
6
Rosengren, Sara
5
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
3
Burton, Scot
3
Carlson, Les
3
Choi, Yung Kyun
3
Ford, John B.
3
Franke, George R.
3
Huh, Jisu
3
Laczniak, Russell N.
3
Sasser, Sheila L.
3
Stafford, Marla Royne
3
An, Soontae
2
Baek, Tae Hyun
2
Belk, Russell W.
2
Capella, Michael L.
2
Evans, Nathaniel J.
2
Faber, Ronald J.
2
Hoy, Mariea Grubbs
2
Jin, Hyun Seung
2
Koslow, Scott
2
Leigh, James H.
2
Li, Hairong
2
Malthouse, Edward C.
2
McQuarrie, Edward F.
2
Muehling, Darrel D.
2
Pelsmacker, Patrick de
2
Phillips, Barbara J.
2
Price, Linda L.
2
Putrevu, Sanjay
2
Reid, Leonard N.
2
Rifon, Nora J.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
216
Corporate communications : an international journal
199
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
176
SpringerLink / Bücher
165
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
77
Journal of promotion management : innovations in planning and applied research
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
NBER working paper series
66
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
The accounting review : a publication of the American Accounting Association
63
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
Corporate social responsibility and environmental management
49
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
International journal of business communication : IJBC ; a publication of the Association of Business Communication
47
Corporate reputation review : an international journal
45
more ...
less ...
Source
All
ECONIS (ZBW)
171
Showing
1
-
10
of
171
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
Saved in:
2
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
3
Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung
;
Yoon, Hye Jin
;
Lee, Sun Young
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
6
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
7
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
8
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
9
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
10
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->