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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
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Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
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Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
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Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
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The hidden persuaders : then and now
Nelson, Michelle R. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003708187
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Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50
Persistent link: https://www.econbiz.de/10009241301