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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
31
Journal of Business Research
19
Journal of the Academy of Marketing Science
13
The journal of services marketing
9
Journal of Services Marketing
8
Journal of marketing
7
Journal of retailing
7
Journal of retailing and consumer services
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Business Horizons
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Business horizons
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Managerial Finance
3
Psychology & marketing
3
Cross cultural management : an international journal
2
International Journal of Bank Marketing
2
International business review : the official journal of the European International Business Academy
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Consumer Marketing
2
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of education for business
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Operations research, Management science : OR MS ; the international literature digest
2
The journal of business & industrial marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
(McGraw-Hill, Irwin series in marketing)
1
Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
American Journal of Business
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific journal of management
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Business and society review : a quarterly forum on the role of business in a free society
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California management review : CMR
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Cross Cultural Management: An International Journal
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The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
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2
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008118663
Saved in:
3
ARTICLES - Assessing the Quality Ranking of the Journal of Advertising, 1986-1997
Zinkhan, George M.
;
Leigh, Thomas W.
- In:
Journal of advertising : official publication of the …
28
(
1999
)
2
,
pp. 51-70
Persistent link: https://www.econbiz.de/10008120964
Saved in:
4
Green Advertising and the Reluctant Consumer
Zinkhan, George M.
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
24
(
1995
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008128940
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5
Advertising Ethics: Emerging Methods and Trends
Zinkhan, George M.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10008129762
Saved in:
6
International Advertising: A Research Agenda
Zinkhan, George M.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10008129780
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