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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Why Media Matter Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
Hirschman, Elizabeth C.
;
Thompson, Craig J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10008122865
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