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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Pelsmacker, Patrick de
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Cauberghe, Verolien
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Dens, Nathalie
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Geuens, Maggie
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Anckaert, Pascal
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Banks, Ivana Busljeta
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De Meulenaer, Sarah
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Labyt, Christophe
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
18
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of business research : JBR
16
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of Business Research
6
Breaking new ground in theory and practice
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
International Marketing Review
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Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young Consumers
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International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
European Advertising Academy
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Journal of business ethics : JOBE
3
Journal of service management
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Advertising in new formats and media : current research and implications for marketers
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Applied economics
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Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of electronic commerce : IJEC
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Journal of Social Marketing
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Journal of advertising
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Journal of advertising research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of marketing management : MM
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Online Information Review
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South African journal of economic and management sciences
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ECONIS (ZBW)
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
4
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Banks, Ivana Busljeta
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010373219
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5
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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6
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
7
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
8
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Anckaert, Pascal
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008118827
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