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Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Pope, Nigel; Voges, Kevin E.; Brown, Mark - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
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Winning Ways
Pope, Nigel; Voges, Kevin; Brown, Mark - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10008255774
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How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?
Brown, Mark; Bhadury, Roop; Pope, Nigel - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10008395102