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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
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Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
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