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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising's Unintended Consequence
Kopf, Dennis
;
Torres, Ivonne
;
Enomoto, Carl
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009811389
Saved in:
2
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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