//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Defensive reactions to slim fe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand image
1
Markenimage
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Bhatnagar, Namita
2
Wan, Fang
2
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Faculty & research / Insead : working paper series
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of Consumer Research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
4
Sauder School of Business Working Paper
4
Journal of marketing
3
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
MSI reports : working paper series
2
Operations research, Management science : OR MS ; the international literature digest
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Academia Revista Latinoamericana de Administración
1
Asia Pacific Journal of Marketing and Logistics
1
Asian business & management
1
China Finance Review International
1
Computers & operations research : an international journal
1
Contemporary research in e-branding
1
Emerging markets review
1
Energy economics
1
Finance research letters
1
HEC Paris research paper series
1
IIM Bangalore Research Paper
1
INSEAD Business School Research Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Advertising Research
1
Journal of Business Ethics
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research
1
Journal of teaching in international business
1
Long range planning : LRP ; international journal of strategic management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
2
Is Self-Character Similarity Always Beneficial?
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009167756
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->