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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Ethics
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Qualitative Market Research: An International Journal
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Supply Chain Management: An International Journal
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
2
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Beverland, Michael
;
Lindgreen, Adam
;
Vink, Michiel
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10008124734
Saved in:
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