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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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Inducing Value-Congruent Behavior Through Advertising and the Moderating Role of Attitudes Toward Advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10009167757