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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business Research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing management : MM
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Business horizons
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Journal of advertising research
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Journal of marketing communications
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International Marketing Review
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The journal of contemporary issues in business and government
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International Journal of Public Sector Management
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International marketing review
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Journal of international consumer marketing
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Marketing intelligence & planning
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Corporate Communications: An International Journal
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Corporate communications : an international journal
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International journal of public sector management : IJPSM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Communication Management
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Journal of global marketing
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Journal of the Academy of Marketing Science
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Discussion paper series
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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European Sport management quarterly : ESMQ
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Fundamentals of marketing research ; Vol. 1
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Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
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International Journal of Culture, Tourism and Hospitality Research
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AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH
Ewing, Michael T.
;
Salzberger, Thomas
;
Sinkovics, Rudolf R.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10008116841
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