Narrow search
Showing 1 - 10 of 209
Cover Image
Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Cover Image
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung; Suh, Jaebeom; Donavan, D. Todd - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Cover Image
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Cover Image
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Cover Image
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios; Kokkinaki, Flora - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Cover Image
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. … - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Cover Image
Spokescharacters
Folse, Judith Anne Garretson; Netemeyer, Richard G.; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Cover Image
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
Cover Image
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara; Sinclair, Janas - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
Cover Image
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016