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ARTICLES - The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African Americans and Caucasians
Bush, Alan J.; Smith, Rachel; Martin, Craig - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 13-24
Persistent link: https://www.econbiz.de/10008120798
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The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
Bush, Alan J.; Davies Bush, Victoria - In: Journal of advertising : official publication of the … 23 (1994) 3, pp. 31-42
Persistent link: https://www.econbiz.de/10008129759