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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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It's Not Whether You Win or Lose; It's How The Game is Played
Bee, Colleen
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009844411
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