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Product placements : the impact of placement type and repetition on attitude
Homer, Pamela Miles - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 21-31
Persistent link: https://www.econbiz.de/10003892002
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When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth; Barron, Chris - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
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When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
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Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
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Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun; Bohil, Corey J.; Biocca, Frank A. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
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I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian; Joireman, Jeff; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10009659323