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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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When product placement goes wrong : the effects of program liking and placement prominence
Cowley, Elizabeth
;
Barron, Chris
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10003708172
Saved in:
2
When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence
Cowley, Elizabeth
;
Barron, Chris
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 89-98
Persistent link: https://www.econbiz.de/10008124728
Saved in:
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