Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Impact of New Major Offeri...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Lee, Myung Soo
1
Lord, Kenneth R.
1
Sauer, Paul L.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
Contemporary research in e-branding
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of Consumer Marketing
1
The CPA journal
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad
Lord, Kenneth R.
;
Lee, Myung Soo
;
Sauer, Paul L.
- In:
Journal of advertising : official publication of the …
24
(
1995
)
1
,
pp. 73
Persistent link: https://www.econbiz.de/10008129209
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
