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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising
3
Corporate Communications: An International Journal
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
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Psychology & marketing
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Beiträge zur Hochschulpolitik
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Corporate communications : an international journal
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Die wirtschaftliche Seite des Bauens : Festschrift zum 60. Geburtstag von Rainer Wanninger
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Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
1
Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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Journal of service management
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Journal of the Academy of Marketing Science
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Methoden und Forschungslogik der Kommunikationswissenschaft
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Risk analysis
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Risk analysis : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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2
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
3
I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
Saved in:
4
I See What You Don't See
Matthes, Jörg
;
Wirth, Werner
;
Schemer, Christian
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 85-101
Persistent link: https://www.econbiz.de/10009811394
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