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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg; Wonneberger, Anke - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
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I see what you don't see : the role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-99
Persistent link: https://www.econbiz.de/10009491966
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I See What You Don't See
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-101
Persistent link: https://www.econbiz.de/10009811394