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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
Saved in:
2
The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands
Raju, Sekar
;
Unnava, H.
;
Montgomery, Nicole
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008255773
Saved in:
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