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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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2
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
3
Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico
;
Cheong, Yunjae
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
Saved in:
4
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae
;
Leckenby, John
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008885216
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