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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
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Journal of Services Marketing
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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