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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
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Advertising in new formats and media : current research and implications for marketers
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Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine
;
Geuens, Maggie
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
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