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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk; Varki, Sajeev - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun; La Ferle, Carrie - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis; Muehling, Darrel D.; Weber, T. J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.; Gnoth, Juergen; Strong, Carolyn - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine; Pandelaere, Mario; Roe, Keith - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
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Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 133-145
Persistent link: https://www.econbiz.de/10009762977