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Scarcity messages : a consumer competition perspective
Aggarwal, Preveen; Jun, Sung Youl; Huh, Jong Ho - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
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Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob; Mazursky, David - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10003808073