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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
NBER working paper series
85
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83
Working paper / National Bureau of Economic Research, Inc.
82
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Working paper / National Bureau of Economic Research, Inc
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Discussion papers / Research Seminar in International Economics, University of Michigan, School of Public Policy - Department of Economics
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The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
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pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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The Persuasiveness of Individualistic and Collectivistic Advertising Appeals Among Chinese Generation-X Consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10008706531
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The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10008229554
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Cultural Values in Advertisements to the Chinese X-Generation - Promoting Modernity and Individualism
Zhang, Jing
;
Shavitt, Sharon
- In:
Journal of advertising : official publication of the …
32
(
2003
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008118329
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