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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren; Vakratsas, Demetrios - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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A dual-process model of interactivity effects
Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena; Prior, Diego; Rialp Criado, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran; McMillan, Sally J. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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Missing the mark : advertising avoidance and distractor devaluation
Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
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Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.; Diamond, William D.; Chan, Kwong - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 67-83
Persistent link: https://www.econbiz.de/10009491969