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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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The concept of "imaginative intensity" in advertising
Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
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Creative leaders : thirty years of big ideas
Ashley, Christy; Oliver, Jason D. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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The effect of agency creativity on campaign outcomes : the moderating role of market conditions
Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Verbeke, Willem J. M. I.; Franses, Philip Hans; Blanc, … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 121-130
Persistent link: https://www.econbiz.de/10003808357
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Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
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The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.; Murphy, Patrick E. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 83-107
Persistent link: https://www.econbiz.de/10003833481
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Advertising research in the post-WTO decade in China : meeting the internationalization challenge
Hung, Kineta; Tse, Caleb H.; Cheng, Shirley Y. Y. - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 121-145
Persistent link: https://www.econbiz.de/10009738523
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957