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Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk; Varki, Sajeev - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
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Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand; Besharat, Ali; Lindsey, Charles; … - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali; Kumar, Anand; Lax, John R.; Rydzik, Eric J. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
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Interactivity and its Facets Revisited: Theory and Empirical Test
Johnson, Grace; Bruner Ii, Gordon; Kumar, Anand - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 35-52
Persistent link: https://www.econbiz.de/10008126167