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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Creativity
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1977-2007
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Sasser, Sheila L.
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Journal of advertising : official publication of the American Academy of Advertising
Creativity and innovation management
130
Journal of business research : JBR
113
Discussion paper series / IZA
104
NBER working paper series
99
Working paper / National Bureau of Economic Research, Inc.
92
NBER Working Paper
87
SpringerLink / Bücher
77
Academy of Management journal : AMJ
50
International journal of innovation management
49
Springer eBook Collection
49
Discussion paper / Centre for Economic Policy Research
48
IZA Discussion Paper
46
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
46
Labour economics : official journal of the European Association of Labour Economists
45
Europäische Hochschulschriften / 5
43
CESifo working papers
41
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
41
IZA Discussion Papers
39
Working paper
38
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
37
The American economic review
34
Edward Elgar E-Book Archive
33
Innovation: organization & management : IOM
33
International journal of hospitality management
33
Leadership & organization development journal
33
Management Decision
33
Technological forecasting & social change : an international journal
33
Research policy : policy, management and economic studies of science, technology and innovation
31
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
31
Journal of business ethics : JOBE
30
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
29
Journal of labor economics
28
Leadership & Organization Development Journal
28
Research in labor economics
26
International economic review
25
Handbooks in economics
24
International journal of arts management
24
Discussion paper
23
Harvard business review : HBR
23
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ECONIS (ZBW)
24
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1
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
2
Desperately seeking advertising
creativity
: engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
Saved in:
3
Special issue on
creativity
research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
4
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
5
Practitioner and customer views of advertising
creativity
: same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
6
The impact of advertising
creativity
on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
Saved in:
7
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
8
Creativity
via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
9
Creativity
and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
10
The effect of agency
creativity
on campaign outcomes : the moderating role of market conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10003808351
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