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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Ang, Swee Hoon
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Leong, Siew Meng
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Lim, Elison Ali Ching
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Tham, Lai Leng
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
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International Business Review
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International business review : the official journal of the European International Business Academy
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Journal of Consumer Marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Best practices in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Increasing Brand Name Recall in Print Advertising Among Asian Consumers
Leong, Siew Meng
;
Ang, Swee Hoon
;
Tham, Lai Leng
- In:
Journal of advertising : official publication of the …
25
(
1996
)
2
,
pp. 65-82
Persistent link: https://www.econbiz.de/10008123879
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The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Ang, Swee Hoon
;
Lim, Elison Ali Ching
- In:
Journal of advertising : official publication of the …
35
(
2006
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008126619
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