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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing theory"
~person:"Quamina, La Toya"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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How Intensity of cause-related
marketing
guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
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