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Journal of advertising research
SpringerLink / Bücher
227
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
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Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Legends in marketing
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Market research handbook
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Conjoint measurement : methods and applications
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European journal of marketing : EJM
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Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
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Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
25
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1
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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2
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
3
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
4
The power of Atlas : why in-store shopping behavior matters
Suher, Jacob
;
Sorensen, Herb
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003971412
Saved in:
5
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
6
What behavioral economics can teach marketing research
Rubinson, Joel
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 114-117
Persistent link: https://www.econbiz.de/10003991749
Saved in:
7
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
8
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
Saved in:
9
Quality issues in online research
Sparrow, Nick
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10003611567
Saved in:
10
Accounting for social-desirability bias in survey sampling : a model for predicting and calibrating the direction and magnitude of social-desirability bias
Gittelman, Steven
;
Lange, Victor
;
Cook, William A.
; …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10011397048
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