//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"De Chernatony, Leslie"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semiparametric multinomial log...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Cluster analysis
1
Clusteranalyse
1
Consumer behaviour
1
Facebook, Inc.
1
Konsumentenverhalten
1
Markenimage
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De Chernatony, Leslie
Al-Shuaili, Ahmed Hamed
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bogomolova, Svetlana
1
Buil, Isabel
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chen, Rocky Peng
1
Clancy, Kevin J.
1
Dahlén, Micael
1
Dall'Olmo Riley, Francesca
1
Deuskar, Sonali
1
Drengner, Jan
1
Droulers, Olivier
1
Gaus, Hansjoerg
1
Hartnett, Nicole
1
Hogan, Michael
1
Ilicic, Jasmina
1
Jahn, Steffen
1
Kennedy, Rachel
1
Kilgour, Mark
1
Koslow, Scott
1
Kulczynski, Alicia
1
Lacoste-Badie, Sophie
1
Marshall, Roger
1
Müllensiefen, Daniel Th.
1
Na, Woonbong
1
Page, Bill
1
Phua, Peilin
1
Pitt, Leyland F.
1
Precourt, Geoffrey
1
Rabino, Samuel
1
Romaniuk, Jenni
1
Rosengren, Sara
1
Scarpi, Daniele
1
Simonsen, Mario Henrique
1
Smith, Edith
1
State, Gabriel
1
more ...
less ...
Published in...
All
Journal of advertising research
European journal of marketing : EJM
3
Working paper series / The City University Business School
3
Journal of euromarketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Working paper series / City University Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->