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~isPartOf:"Journal of advertising research"
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"New product development"
~subject:"Online-Marketing"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Article in journal"
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Dens, Nathalie
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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