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~isPartOf:"Journal of advertising research"
~person:"Dens, Nathalie"
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Dens, Nathalie
Romaniuk, Jenni
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
3
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
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Engaging consumers through branded entertainment and convergent media
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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