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~isPartOf:"Journal of advertising research"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
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Journal of advertising research
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Handbook of contemporary marketing in China : theories and practices
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How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
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