Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Ma, Judy"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Advertising
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Social web
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ma, Judy
Campbell, Colin
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Balaban, Delia Cristina
1
Berthon, Pierre R.
1
Cases, Anne-Sophie
1
Cohen, Justin
1
Du, Brian
1
Evans, Nathaniel J.
1
Graham, Jeffrey
1
Havlena, William
1
Kim, Stephen J.
1
Lancelot Miltgen, Caroline
1
Ma, Junzhao
1
Michel, Géraldine
1
Mucundorfeanu, Meda
1
Naderer, Brigitte
1
Parent, Michael
1
Pfeiffer, Markus
1
Pitt, Leyland F.
1
Russell, Cristel Antonia
1
Sabri, Ouidade
1
Zinnbauer, Markus
1
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
