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Journal of advertising research
Corporate communications : an international journal
63
International journal of business communication : IJBC ; a publication of the Association of Business Communication
51
Management communication quarterly : an international journal
42
Journal of communication management : an international journal
40
International journal of business communication : IJBC : a publication of the Association for Business Communication
37
Journal of business research : JBR
22
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18
Industrial marketing management : the international journal for industrial and high-tech firms
15
Games and economic behavior
14
Journal of business communication : JBC
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SpringerLink / Bücher
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of economic behavior & organization : JEBO
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The IUP journal of soft skills : IJSS
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Journal of business ethics : JOBE
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
11
European research studies
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Springer eBook Collection
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Information systems research : ISR
9
International journal of project management : the journal of The International Project Management Association
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Journal of marketing communications
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Journal of world business : JWB
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Springer Reference Wirtschaft
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The Routledge handbook of strategic communication
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CESifo working papers
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Leadership & organization development journal
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Administrative Sciences : open access journal
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Corporate reputation review : an international journal
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European management journal
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International journal of internet marketing and advertising : IJIMA
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Journal of economic theory
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Journal of education for business
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The handbook of business discourse
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Business horizons
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ECONIS (ZBW)
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The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
2
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
3
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
4
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
5
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
6
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
7
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
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