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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
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Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z. - In: Journal of advertising research 59 (2019) 3, pp. 281-294
Persistent link: https://www.econbiz.de/10012118863
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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob; Ofir, Chezy; Rachamim, Matti - In: Journal of advertising research 57 (2017) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
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Precise targeting foiled by imprecise data : why weak data accuracy and coverage threaten advertising effectiveness
Sylvester, Alice K.; Spaeth, Jim - In: Journal of advertising research 59 (2019) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10012109414
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Straight to the heart of your target audience : personalized advertising systems based on wearable technology and heart-rate variability
Orazi, Davide C.; Nyilasy, Greg - In: Journal of advertising research 59 (2019) 2, pp. 137-141
Persistent link: https://www.econbiz.de/10012109416
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Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa; Zhao, Guangzhi; Wu, Yuanyuan; Fu, Hongyu; … - In: Journal of advertising research 59 (2019) 2, pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
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How does brand marketing work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 55 (2015) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10011397032