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Marktforschung
69
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25
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25
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Werbung
10
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9
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Journal of advertising research
Journal of marketing research : JMR
447
Journal of marketing
209
Jahrbuch der Absatz- und Verbrauchsforschung
167
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
126
International journal of market research : JMRS ; the journal of the Market Research Society
102
Europäische Hochschulschriften / 5
97
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Esomar congress
84
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
72
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
European marketing research review
55
Journal of business economics : JBE
55
The American economic review
55
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Gabler Edition Wissenschaft
49
Harvard business review : HBR
49
The journal of business : B
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Journal of marketing management : MM
46
Business horizons
45
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
The journal of media economics
44
Die Betriebswirtschaft : DBW
42
International journal of market research
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Springer eBook Collection
38
Economics letters
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
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ECONIS (ZBW)
86
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
2
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
3
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
4
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
5
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
6
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
7
Discriminant analysis of relations between consumersʹ attitudes, behavior, and intensions
Perry, Michael
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10002633071
Saved in:
8
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
9
Information search and store choice
Dash, Joseph F.
;
Schiffman, Leon G.
;
Berenson, Conrad
- In:
Journal of advertising research
16
(
1976
)
3
,
pp. 34-40
Persistent link: https://www.econbiz.de/10002054790
Saved in:
10
The Negro market
Bauer, Raymond A.
;
Cunningham, Scott M.
- In:
Journal of advertising research
10
(
1970
)
2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001879809
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