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Journal of advertising research
Journal of marketing research : JMR
118
Journal of marketing
67
Journal of retailing
67
Jahrbuch der Absatz- und Verbrauchsforschung
50
Journal of business research : JBR
49
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
The American economic review
40
Europäische Hochschulschriften / 5
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Economics letters
31
Working paper / National Bureau of Economic Research, Inc.
31
SpringerLink / Bücher
30
The journal of business : B
30
European economic review : EER
21
Business horizons
20
Journal of economic psychology : research in economic psychology and behavioral economics
19
California management review
18
Journal of the Academy of Marketing Science
18
Consumer behavior : contemporary research in action
17
Esomar congress
17
Journal of economic theory
17
Zeitschrift für Verbraucherpolitik : ZVP
17
Die Betriebswirtschaft : DBW
15
Discussion paper
15
Harvard business review : HBR
15
International economic review
15
International journal of consumer studies
15
Journal of political economy
15
Marketing : ZFP ; journal of research and management
15
NBER working paper series
15
The review of economics and statistics
15
Southern economic journal
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Springer eBook Collection
13
Campus Forschung
12
MSU business topics
12
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ECONIS (ZBW)
25
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
2
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
3
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
4
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
5
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
6
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
7
Are there laws of consumer behavior?
Shuchman, Abe
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10002826845
Saved in:
8
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
9
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
10
Advertising management, consumer behavior, and simulation
Nicosia, Francesco M.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
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