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Factors Influencing Recall of Outdoor Advertising
Donthu, Naveen; Cherian, Joseph; Bhargava, Mukesh - In: Journal of advertising research 33 (1993) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10006540289
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Sales Response to Outdoor Advertising - Two field experiments were conducted to test the sales response to outdoor advertising. Results showed that sales response to outdoor advert...
Bhargava, Mukesh; Donthu, Naveen - In: Journal of advertising research 39 (1999) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10006518405
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Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns
Bhargava, Mukesh; Donthu, Naveen; Caron, Rosanne - In: Journal of advertising research 34 (1994) 2, pp. 46-55
Persistent link: https://www.econbiz.de/10006536620