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Journal of advertising research
SpringerLink / Bücher
210
Games and economic behavior
130
Journal of marketing research : JMR
112
Journal of economic theory
103
Journal of business research : JBR
101
Journal of economic behavior & organization : JEBO
84
Corporate communications : an international journal
81
Research
72
Management science : journal of the Institute for Operations Research and the Management Sciences
69
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Journal of marketing
63
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
62
Springer eBook Collection
62
The American economic review
62
Economics letters
60
Europäische Hochschulschriften / 5
59
Working paper / National Bureau of Economic Research, Inc.
59
Journal of communication management : an international journal
58
Journal of retailing
55
NBER working paper series
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
Management communication quarterly : an international journal
50
CESifo working papers
49
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
NBER Working Paper
40
Working paper
40
European economic review : EER
38
Discussion paper
36
Journal of political economy
36
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35
Discussion paper / Centre for Economic Policy Research
34
Journal of consumer affairs : official publication of the American Council on Consumer Interests
34
Europäische Kulturen in der Wirtschaftskommunikation
33
Journal of economic psychology : research in economic psychology and behavioral economics
32
Discussion paper series / IZA
30
Business horizons
29
Discussion paper / Tinbergen Institute
29
Journal of business ethics : JOBE
29
Journal of behavioral and experimental economics
28
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ECONIS (ZBW)
47
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
2
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
3
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
4
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
5
Purchasing behavior and personal attributes
Frank, Ronald E.
;
Massy, William F.
;
Lodahl, Thomas M.
- In:
Journal of advertising research
9
(
1969
)
4
,
pp. 15-24
Persistent link: https://www.econbiz.de/10002209950
Saved in:
6
Motivation research revisited
Fennell, Geraldine
- In:
Journal of advertising research
15
(
1975
)
3
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002156334
Saved in:
7
Are there laws of consumer behavior?
Shuchman, Abe
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10002826845
Saved in:
8
Support for a generalized marketing leadership theory
Gross, Edwin J.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 49-52
Persistent link: https://www.econbiz.de/10002531854
Saved in:
9
Information sources of durable goods
Newman, Joseph W.
;
Staelin, Richard
- In:
Journal of advertising research
13
(
1973
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10002567526
Saved in:
10
Advertising management, consumer behavior, and simulation
Nicosia, Francesco M.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
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