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More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young children
Angell, Robert J.; Angell, Catherine - In: Journal of advertising research 53 (2013) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
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Children's responses to gender-role stereotyped advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
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Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali; Chumpitaz Caceres, Rubén; Cousin, Antoine - In: Journal of advertising research 50 (2010) 4, pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
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Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan; Shapiro, Stewart - In: Journal of advertising research 54 (2014) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
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Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
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Standing out from the crowd : the caucus methodology for eliciting brand associations across competitors
McCarthy, Michael S.; Oakenfull, Gillian - In: Journal of advertising research 54 (2014) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10010383785
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen; Comello, Maria Leonora G.; Stanley, … - In: Journal of advertising research 50 (2010) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10008697045