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Journal of advertising research
Journal of marketing research : JMR
110
Journal of marketing
107
Journal of business research : JBR
74
Working paper / National Bureau of Economic Research, Inc.
72
SpringerLink / Bücher
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Business horizons
62
Europäische Hochschulschriften / 5
62
The American economic review
57
Journal of retailing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
50
NBER working paper series
46
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
45
Esomar congress
40
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
37
NBER Working Paper
36
Economics letters
35
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
34
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
The journal of business : B
32
Marketing : ZFP ; journal of research and management
31
Discussion paper
29
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Springer eBook Collection
27
California management review
26
Journal of the Academy of Marketing Science
26
European journal of marketing : EJM
25
The review of economics and statistics
25
European economic review : EER
23
Journal of political economy
22
American journal of agricultural economics
21
Arbeitspapier / Institut für Marketing, Universität Mannheim
21
Combined proceedings (Spring Conference + Fall Conference)
21
International journal of forecasting
21
International economic review
20
Advances in business and management forecasting
19
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
19
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ECONIS (ZBW)
31
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1
Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
Saved in:
2
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
3
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
4
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
5
Lydia Pinkham revisited : a Box-Jenkins approach
Kyle, P. W.
- In:
Journal of advertising research
18
(
1978
)
2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10002348397
Saved in:
6
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
7
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
Saved in:
8
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
9
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
Saved in:
10
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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