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Journal of advertising research
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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The Academy of Management review : AMR
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Advertising Research and Its Influence on Managerial Practice
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006508829
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2
Theoretical Concept or Management Fashion? Examining the Significance of IMC - One of the most enduring questions that advertisers and marketers have been faced with is whether Int...
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006514510
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